ASAP Rocky

Rakim Mayers, known to the world as ASAP Rocky, emerged from the New York hip-hop collective ASAP Mob to become one of the most distinctive voices in contemporary rap. His music blends melodic rap, cloud rap, and hard-hitting boom-bap influences, creating a sound that sits comfortably between street-level grit and high-fashion cool.

Rocky's rise was swift and decisive. His early mixtape work generated serious industry buzz before he signed a major deal and went on to release a string of critically acclaimed projects. His production choices have always set him apart, favouring atmospheric, layered beats that give his sardonic and self-assured lyricism room to breathe.