J Balvin

One of reggaeton's biggest global exports, J Balvin has spent more than a decade pushing the genre from regional club staple to mainstream chart force. His sound blends driving dembow rhythms with slick pop production, sitting comfortably between traditional reggaeton and a more polished, crossover-friendly aesthetic that has earned him collaborations with some of the biggest names in Latin and international music.

His rise has been remarkable by any measure. Multiple Latin Grammy wins, billions of streams, and a string of high-profile features have cemented his status as one of the most recognisable figures in Latin music today. He has been a consistent presence at major international festivals and headline venues, bringing reggaeton to audiences far beyond its original geography.